Community & Event Video(s)

In a highly competitive environment, the theory is very simple, but powerful - if everyone who sees the message just tells two friends about it, the message, in this case Visit Your Community, grows exponentially. According to Ontario Tourism statistics, 80% of people make their travel and purchase decisions from online information and resources.

Videos compliment other forms of advertising and are a commonly used website marketing tool to inform and educate on community and tourism websites. Videos can be found on websites of all sizes and promote and sell diversified goods and services. While it may be true that not everyone will be enticed into opening a video, a large number of others find it an invaluable tool to make their choices. Community websites attracted 11.5 % impression, up from just 4.8% in 2005. With an industry average of 12% or 1 out of every 8 people in 2005, the statistical growth is highly impressive.

Among the obvious advertising and promotion, videos clearly express civic pride and a profound sense of community. Videos are an excellent tool to promote places, events and seasonal activities.