Defining A Community
A sense of community, place and pride is ever changing and by it's very nature can be elusive. Times change; people move out and others move in. Some communities who were once very clear about who they were outgrow themselves and may not notice the gradual shift. Communities must objectively reassess who they are at regular intervals and may need to reinvent themselves or undergo revitalization to stay current, viable, creative and dynamic.
Reinvention, restructuring or change are needlessly scary and misunderstood terms that may be taken to mean a radical shift, dramatically moving away from the familiar, and forging off into new and unknown territory.
In reality, reinvention is something that most of us have done several times in our lives. Everyone reinvents themselves in some way; mothers, businessmen and women, artists, musicians, writers, politicians, and cities and villages all over the world. Sometimes reinvention comes with little fanfare, only a gentle unnoticed shift that takes us in a different direction.
It is the art of refocusing and becoming current by accepting to change - a little or a lot as needed, and making the decision to meet the times that we live in, thereby, cultivating something fresh and new.
What is also true is that reinvention is first thought of when it is determined that something is no longer working as well as it should, or when we are no longer getting the results that we once did or hope for. Without change there is cultural, creative and spiritual stagnation.
Who are we, who would we like to be? Andrea Kollo works with community stakeholders to help:
2) Define who they would like to be
3) Assess the strengths and weaknesses of the community
4) Build upon their strengths
5) Turn weaknesses into strengths
6) Craft a 5, 10 and 15 year mission statement
7) Outline programs, initiatives, events and activities to achieve goals
8) Coordinate, support & reinforce outlined goals
9) Community Branding